Our journey began in 2025 with a simple belief: indulgence and health can go hand in hand. Traditionaly, casual snacking meant greasy chips and compromises on wellness. We set out to change that.
At Nuts & Roots, we start with nature’s best vegetables, coconut, makhana & cashew nuts turning them into snacks made with more than 90% real ingredients and just a touch of seasoning. By choosing vacuum frying instead of deep frying, rice bran oil over palm oil, and pink Himalayan salt in place of regular salt, India kitchen seasoning we’ve reimagined snacking as something both delicious and nourishing.
We believe healthier doesn’t mean boring, it means smarter, tastier, and more mindful. Every bite of Nuts & Roots is proof that better choices can be joyful choices.
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"From banking to building brands, my passion lies in making healthy food accessible to everyone. With a strong grassroots connection, I bring purpose and authenticity to Nuts & Roots ensuring our snacks carry both trust and taste.".
"As a businessman and a foodie, I’ve always been fussy about what I eat. With Nuts & Roots, my goal is simple solve the snacking problem by creating food that’s tasty, healthy, and uncompromising on quality."
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"From banking to snacking, my passion is building a farm-to-table model that delivers fresh, honest food. With Nuts & Roots, I aim to take India’s goodness global, especially to GCC & MENA, while staying true to health and trust."
“With decades in FMCG foods, I had led marketing and new product development for leading national brands. Passionate about innovation and consumer-centric products, I guide Nuts & Roots in building trusted, scalable snacking solutions.”.
“A seasoned Supply Chain and Procurement leader with 15+ years across FMCG, F&B, e-commerce, healthcare, and manufacturing, he’s managed over USD 420 million in procurement and delivered USD 46 million in savings through large-scale global transformations. With us, he’s building agile, compliant, and sustainable operations by combining strategic sourcing, global partnerships, and tech-enabled efficiency.”.
At Nuts & Roots, we start with nature’s best vegetables, coconut, makhana & cashew nuts turning them into healthy snacks made with more than 90% real ingredients and just a touch of seasoning.
Old-age village delicacies reimagined as modern, healthier snacks.
Made with over 90% vegetables, makhanas and cashews, free from harmful preservatives.
Vacuum-fried with rice bran oil for 50% less oil and more nutrition.
Mineral-rich Himalayan pink salt for flavour that’s pure and guilt-free.
